Major League Soccer has unveiled their new logo, ushering them into their “NEXT” phase of existence. I don’t know what that phase is and their reasoning behind the logo is ridiculous, but I’m pretty down with the simple and basic shield. Nothing too flashy but nothing too corny either. Well, other than this description of it from their website:
WORDS: MLS stands for Major League Soccer.
SLASH: The slash refers to soccer’s speed and energy. The slash begins outside the perimeter and drives upward at a 45-degree angle to illustrate both the non-stop nature of our game and the rising trajectory of our league. It bisects the crest to create a “first half” and “second half.”
STARS: The three stars represent the pillars of our brand: For Club, For Country, For Community.
PERIMETER: The perimeter represents the lines that mark off the field of play.
FIRST HALF AND SECOND HALF: The first half contains MLS and the three stars. The second half is an open white space that brings you in and out of the MLS world.